Part of the appeal of a product on kickstarter is the marketing which has way more appeal than just the actual product does itself. It's the "trust us" attitud

Part of the appeal of a product on kickstarter is the marketing which has way more appeal than just the actual product does itself. It's the "trust us" attitude and the generally soft spoken videos and collateral doing exactly what marketing is supposed to do. In other words it all seems so genuine, possible and down to earth in tone and builds up a trust factor. Even though the people behind the product are complete unknowns. Take away those videos and there would be a drastic drop in funding and not just because the videos explain features or benefits either or can go viral.