4 ms·

I'd be tempted to try a Nespresso/Gillette model, where the initial product is cheap and the "refills" are relatively expensive subscriptions, but very high qua

by sama 11y ago

I'd be tempted to try a Nespresso/Gillette model, where the initial product is cheap and the "refills" are relatively expensive subscriptions, but very high quality and easy to use.

ph0rque 11y ago
That is a distinct possibility with plant "inserts"[0] for the vegetable beds, one of the planned innovations I've had in the back of my mind. AutoMicroFarm could sell just the empty media inserts for a reasonable price, and also offer pre-planted, ready-to-fruit plants with inserts for a much higher price. That way, those who are willing to wait weeks/months for their plants to grow from seeds/seedlings can save money, and those who want it now can pay the extra cost. [0] Something like this, but deeper and made of biodegradable material with mycelium (mushroom roots) growing throughout the material: http://www.koifood.net/contents/media/l_floating_plant_island.jpg http://www.koifood.net/contents/media/l_floating_plant_islan...
- jonnycowboy 11y ago
  ph0rque, in addition to all the good ideas here, think about a solution to the problem that all gardens and farms have - that what you want is not always at the right harvesting time. Ie: if I want to eat a carrot, I want it now, not in 2 months. How can you solve that problem with your system? Bigger volume? Exchange with neighbours with their own AMF? etc... Also I'm definatly with @sama on the Nespresso model. Don't even bother selling seeds because some will not even germinate. Sell the pods (biodegradable of course) that "plug" into a prepared receptacle.
  - ph0rque 11y ago
    Thanks for the insight, jonnycowboy. I'll think about the problem you pose. It can be somewhat mitigated by staggered planting (in the case of carrots) and continuously-fruit-bearing plants (e.g. some tomatoes), but there must be a better, more elegant solution.
- ScottBurson 11y ago
  Speaking solely as one potential customer: I like this idea. As for the "moat", I think the product with the best automation will win at least a defensible niche within the market. I would encourage you to start upmarket and not worry about price so much right now. Get really good at making the thing run itself; you can cut the price later. (But, I'm someone with a lot more money than time, so that colors my view here.) (Yes, I'm already on your mailing list.)
  - ph0rque 11y ago
    Thanks for the encouragement, Scott. Any idea where to find more customers like you, who don't worry about the price as they have more money than time? ;)
    - ScottBurson 11y ago
      I haven't polled my friends on this, but Silicon Valley (where I live) is full of such people. And a lot of us have yards, the area being resolutely suburban, and of course the weather is great (assuming this thing doesn't need too much water). I don't think a lot of people here want to spend time gardening, but lots of us love fresh vegetables. That's an opportunity, it seems to me.
      - ph0rque 11y ago
        Sounds like a fantastic opportunity! One of the benefits of aquaponics is how little water it uses (after the initial fill-up).
ph0rque 11y ago
Thinking about it more, I could introduce the subscription model by knowing how far along each insert is in the harvest cycle, and offer to ship new inserts right as the existing insert harvest is winding down.
- veb 11y ago
  I wonder... you could advertise something like this as a health product. Let's say you have Celiac and you need to eat gluten free. Using this AutoMicroFarm, you can grow exactly what your customer needs (some lettuce strains may be hard on the stomach, some much better etc), so using your combined data from all units, customers, you can make sure that a certain AutoMicroFarm unit is completely fine tuned to that customers health needs. Celiac is a silly example, but hopefully you know what I mean! I'd definitely be looking into this because it's realistic, and could help people a lot. Another wee example is that a lot of mass-produced foods are probably genetically modified and have odd chemicals which of course a lot of the population have adverse reactions to -- using an AutoMicroFarm unit, you can make sure that the food is completely organic, no chemicals, you have a record of everything that's gone on so you know you're safe to eat it. Though, I'm probably talking crap! p.s. I'm into hydroponics, etc. Done a few things like this unit with Tessel and stuff so I'm excited to see where you end up.
  - ph0rque 11y ago
    Thanks, I'll definitely keep that in mind! I have a friend who eats only organic for health reasons and to avoid ingesting the odd chemicals you mention, and he's definitely interested in an AutoMicroFarm.
    - walterbell 11y ago
      There may be overlap with the market for food spectrometers, https://www.kickstarter.com/projects/903107259/scio-your-sixth-sense-a-pocket-molecular-sensor-fo https://www.kickstarter.com/projects/903107259/scio-your-six... . You are providing food supply chain transparency at the point of production rather than consumption. This is related to software security efforts to build reproducible binaries from open source, to guarantee production integrity.

by sama 11y ago

I'd be tempted to try a Nespresso/Gillette model, where the initial product is cheap and the "refills" are relatively expensive subscriptions, but very high quality and easy to use.

ph0rque 11y ago

That is a distinct possibility with plant "inserts"[0] for the vegetable beds, one of the planned innovations I've had in the back of my mind. AutoMicroFarm could sell just the empty media inserts for a reasonable price, and also offer pre-planted, ready-to-fruit plants with inserts for a much higher price. That way, those who are willing to wait weeks/months for their plants to grow from seeds/seedlings can save money, and those who want it now can pay the extra cost. [0] Something like this, but deeper and made of biodegradable material with mycelium (mushroom roots) growing throughout the material: http://www.koifood.net/contents/media/l_floating_plant_island.jpg http://www.koifood.net/contents/media/l_floating_plant_islan...

jonnycowboy 11y ago
ph0rque, in addition to all the good ideas here, think about a solution to the problem that all gardens and farms have - that what you want is not always at the right harvesting time. Ie: if I want to eat a carrot, I want it now, not in 2 months. How can you solve that problem with your system? Bigger volume? Exchange with neighbours with their own AMF? etc... Also I'm definatly with @sama on the Nespresso model. Don't even bother selling seeds because some will not even germinate. Sell the pods (biodegradable of course) that "plug" into a prepared receptacle.
- ph0rque 11y ago
  Thanks for the insight, jonnycowboy. I'll think about the problem you pose. It can be somewhat mitigated by staggered planting (in the case of carrots) and continuously-fruit-bearing plants (e.g. some tomatoes), but there must be a better, more elegant solution.
ScottBurson 11y ago
Speaking solely as one potential customer: I like this idea. As for the "moat", I think the product with the best automation will win at least a defensible niche within the market. I would encourage you to start upmarket and not worry about price so much right now. Get really good at making the thing run itself; you can cut the price later. (But, I'm someone with a lot more money than time, so that colors my view here.) (Yes, I'm already on your mailing list.)
- ph0rque 11y ago
  Thanks for the encouragement, Scott. Any idea where to find more customers like you, who don't worry about the price as they have more money than time? ;)
  - ScottBurson 11y ago
    I haven't polled my friends on this, but Silicon Valley (where I live) is full of such people. And a lot of us have yards, the area being resolutely suburban, and of course the weather is great (assuming this thing doesn't need too much water). I don't think a lot of people here want to spend time gardening, but lots of us love fresh vegetables. That's an opportunity, it seems to me.
    - ph0rque 11y ago
      Sounds like a fantastic opportunity! One of the benefits of aquaponics is how little water it uses (after the initial fill-up).

ph0rque 11y ago

Thinking about it more, I could introduce the subscription model by knowing how far along each insert is in the harvest cycle, and offer to ship new inserts right as the existing insert harvest is winding down.

veb 11y ago
I wonder... you could advertise something like this as a health product. Let's say you have Celiac and you need to eat gluten free. Using this AutoMicroFarm, you can grow exactly what your customer needs (some lettuce strains may be hard on the stomach, some much better etc), so using your combined data from all units, customers, you can make sure that a certain AutoMicroFarm unit is completely fine tuned to that customers health needs. Celiac is a silly example, but hopefully you know what I mean! I'd definitely be looking into this because it's realistic, and could help people a lot. Another wee example is that a lot of mass-produced foods are probably genetically modified and have odd chemicals which of course a lot of the population have adverse reactions to -- using an AutoMicroFarm unit, you can make sure that the food is completely organic, no chemicals, you have a record of everything that's gone on so you know you're safe to eat it. Though, I'm probably talking crap! p.s. I'm into hydroponics, etc. Done a few things like this unit with Tessel and stuff so I'm excited to see where you end up.
- ph0rque 11y ago
  Thanks, I'll definitely keep that in mind! I have a friend who eats only organic for health reasons and to avoid ingesting the odd chemicals you mention, and he's definitely interested in an AutoMicroFarm.
  - walterbell 11y ago
    There may be overlap with the market for food spectrometers, https://www.kickstarter.com/projects/903107259/scio-your-sixth-sense-a-pocket-molecular-sensor-fo https://www.kickstarter.com/projects/903107259/scio-your-six... . You are providing food supply chain transparency at the point of production rather than consumption. This is related to software security efforts to build reproducible binaries from open source, to guarantee production integrity.