memaroo.com Memaroo is a web research dashboard, designed to make iterative web searching organized and more efficient. Memaroo records your search history in

memaroo.com Memaroo is a web research dashboard, designed to make iterative web searching organized and more efficient. Memaroo records your search history into different projects, which can be accessed from anywhere -- so you can search for things on your phone and then continue your research later on your desktop. Projects can also be shared with other users, allowing collaborative searching and result sharing. Memaroo is an improvement to an established search paradigm. But people are comfortable in that paradigm, despite its flaws. How can I get potential users to break their existing search habits and try something new and possibly better?