Company: https://www.staffjoy.com https://www.staffjoy.com Pitch: Our application decreases labor costs by precisely scheduling hourly employees to fulfill bus

Company: https://www.staffjoy.com https://www.staffjoy.com Pitch: Our application decreases labor costs by precisely scheduling hourly employees to fulfill business demand. By preventing over and under-scheduling, we've been able to show a 10% decrease in labor costs with early customers. Question: What wisdom do you have about "go-to-market" strategy in the retail space? We have startups as clients that are eager early adopters, but to cross the chasm to sustainable growth it seems that we will have to focus on retail companies and going to many trade shows. What can we do now to prepare?