"Putting something on that will make you scream out to drivers like me is a fantastic thing." If Volvo understood cyclists better, they'd choose a quote like,

"Putting something on that will make you scream out to drivers like me is a fantastic thing." If Volvo understood cyclists better, they'd choose a quote like, "I'm a driver and I hate life paint. Who do you think you are looking all flashy and important?" You gotta work with the tribal dynamics, not against them.