Looks like a neat idea and could help a bit but not as cool as http://revolights.com http://revolights.com which has to be my favourite bike visibility system.

Looks like a neat idea and could help a bit but not as cool as http://revolights.com http://revolights.com which has to be my favourite bike visibility system. It's mounted on the wheels, persistence of vision based and knows when to illuminate the LEDs. However, non of these make cycling (especially in London) safe. I wouldn't cycle in London any more as it's just too dangerous, but I did for years. I always wore high vis and a helmet and obeyed the rules of the road and I still had far too many close calls and incidents with other vehicles. If you want to see how tragic just one of very regular London cyclist deaths is then this is on iPlayer for the next week: http://www.bbc.co.uk/iplayer/episode/b05y18wv/an-hour-to-save-your-life-series-2-1-between-life-and-death http://www.bbc.co.uk/iplayer/episode/b05y18wv/an-hour-to-sav...