If any thing the myspace story demonstrates how important the technology underlying your web prescence is. MySpace used to be held up as a poster child for how

If any thing the myspace story demonstrates how important the technology underlying your web prescence is. MySpace used to be held up as a poster child for how little the Technology and presentation mattered. Now though it's obvious how much it did. The article doesn't come right out and say it but you could see hints that the technology was a barrier tucked in here and there. I almost feel bad for the News Corp execs cause it sounded like they inherited a crappy technology platform and the myspace execs fought them tooth and nail when they tried to fix it. That combined with a misunderstanding of how web advertising works (Murdoch still doesn't get it even now) and Zero empowerment for the MySpace engineers is what caused MySpaces fall.