Your post reminded me of this article which has a few examples of lines from Sun Tzu and how they can be applied to business. http://www.fastcompany.com/3021122

Your post reminded me of this article which has a few examples of lines from Sun Tzu and how they can be applied to business. http://www.fastcompany.com/3021122/leadership-now/fighting-your-business-battles-6-lasting-lessons-from-sun-tzus-art-of-war http://www.fastcompany.com/3021122/leadership-now/fighting-y... My personal favorite is "Speed is the essence of war. Take advantage of the enemy's unpreparedness; travel by unexpected routes and strike him where has taken no precautions." To me, a startup's major advantage over incumbents is speed - speed of product iteration and speed of decision making.