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I was recently at a festival in downtown Athens, GA. The college messaging site YikYak (raised $70m+) had 2 full size buses and a motorized bull to ride. They h
by rcarrigan87 11y ago
I was recently at a festival in downtown Athens, GA. The college messaging site YikYak (raised $70m+) had 2 full size buses and a motorized bull to ride. They had 20+ reps handing out all kinds of free stuff.
There couldn't have been more than a few thousand attendees at this event.
To me this is exactly what Fred is talking about. A company so overfunded they can spend money on marketing efforts that don't really make sense...
- sjs382 11y agoFYI, I looked them up and YikYak is local to Atlanta, so that might have something to do with their large presence. Your point still stands, though—the two busses and the motorized bull...
- rcarrigan87 11y agoI'm really not trying to bash YikYak, I have a lot of respect for them actually. My point is maybe they are so well funded it's clouding their judgement. I have to think there are more effective growth channels.
- sjs382 11y agoI just meant to point out that it might have cost a lot less than you think.
- 7Figures2Commas 11y ago> The college messaging site YikYak (raised $70m+) had 2 full size buses and a motorized bull to ride. > There couldn't have been more than a few thousand attendees at this event. They definitely need more motorized bulls. My on-demand motorized bull company, UberBull, recommends at least 4 motorized bulls for every 500 people.