Honestly, it's not as crazy as it sounds. Twitter is a platform that people with a public profile use to send broadcast messages. Snoop has an enormous Internet

Honestly, it's not as crazy as it sounds. Twitter is a platform that people with a public profile use to send broadcast messages. Snoop has an enormous Internet IQ -- it's clear he understands how to use the Internet to get his message out (just look at his Reddit account). Snoop is not a dumb guy, and he has managed to remain relevant for his entire career -- no small feat considering the changes our society has undergone since he broke into the public eye in the early 90s. Even his copious marijuana usage is no longer as illegal as it once was (and let's be real, half the CEOs in the valley smoke on the regular anyway). Your CEO's main job at a relatively mature company like Twitter is to set the tone for your brand, and Snoop is huge across the entire millennial set (aka Twitter's target demographic). I can actually see a scenario where this happens, and as long as Snoop is willing to learn the business (and from all accounts the guy is a great listener and fast learner), the board could ease him into the role and support him. This would also be awesome on another level, because then two of the guys who produced "Fuck the Police" would be in senior-level executive positions at major tech companies (Dre is over at Apple).