Remember what happened to Flash? Turns out there's not only a lot of iOS users out there, but iOS users end up using the web more on their devices in general

Remember what happened to Flash? Turns out there's not only a lot of iOS users out there, but iOS users end up using the web more on their devices in general too. Ideally they should come up with better ads that don't try and take over your entire or system resources (this is even after some extreme JS and display optimizations happening over the years in JS and browsers). Also unless I'm mistaken, this is about putting more control in the users's hands, he can choose to enable ad-blocking just like on a desktop browser.