Uber does give you the ability to choose higher quality if you'd like. An UberX is a low quality ride by a likely inexperienced driver with the benefit that it

Uber does give you the ability to choose higher quality if you'd like. An UberX is a low quality ride by a likely inexperienced driver with the benefit that it is cheap. An Uber Black gives you a nicer car with a very likely (but not necessarily, but in my experience they are professional private limo drivers) experienced driver. I agree on our societies approach to "value" only relating to cost at the expense of quality - but that's a different topic all together.