It shows how amateur they are. Not good when doing business with retailers and the public dirty laundering will hurt relationships with possible future *crunch

It shows how amateur they are. Not good when doing business with retailers and the public dirty laundering will hurt relationships with possible future *crunch hardware partners. I don't think a "Hey, we've reached an agreement" post from Techcrunch in the future will fix this damage. But yeah, it shows how optimism and making deals on trust can blind even those who apparently should know better. Business, friends, and family. Try not to mix them.