I think Apple is doing this more as a shot at Google than for revenue. Specifically, Steve Jobs was enraged that Google entered the smartphone market, ever sinc

I think Apple is doing this more as a shot at Google than for revenue. Specifically, Steve Jobs was enraged that Google entered the smartphone market, ever since Apple has been positioning products to erode Google's position. E.g. Apple Maps, removal of the youtube app, iAds, now the ability to block ads.