Much like how we project our ideas about our ideal love-object onto the people we fall in love with. Which, of course, no person can ever live up to. "God" is

Much like how we project our ideas about our ideal love-object onto the people we fall in love with. Which, of course, no person can ever live up to. "God" is a very flexible object of contemplation. As a word, its entire meaning is dependent on context. To a great extent that context is very private. Yet most of humanity naively bandies it about as if we're already agreed on what it means. As a meme it's certainly one of the most, if not the most, successful that's ever grabbed hold of us. For whatever purposes.