Dropbox entered the market first and thus had a first-mover advantage. They also did well to give away space for free and with referrals. I have 20gb of free sp

Dropbox entered the market first and thus had a first-mover advantage. They also did well to give away space for free and with referrals. I have 20gb of free space because I would refer all my friends in college to Dropbox whenever we had to work on a group project. It has been ~2 years since I've referred anyone to dropbox. Now we use google drive for any collaborative projects. The functionality of docs, sheets, and slides is unparalleled. The service they provide is extremely homogenous. Data storage is a commodity. The only way to differentiate is through the UX/UI/link sharing features. Dropbox hasn't really done anything in this space since I first started using it. They added a feature that automatically syncs my photos from my phone to my box. Great, get me to hit the data cap, I get it - you want my money. The people who work at Dropbox are very competent. I spoke to a few recent hires from Ivy Leagues on the phone while I was looking at job prospects. They decided to take positions as glorified customer support reps because they wanted to work at a prestigious company with other folks of their caliber. One guy told me that he had no illusions that dropbox was changing the world, but that he would be well set-up for whatever his next job would be in San Francisco. If I were Dropbox right now, I would be looking to be acquired by Microsoft or Amazon to migrate users (Dropbox's only valuable asset at this point, which is rapidly declining) and dig in for the battle with Google Drive.