Most of the value is in the site. You don't see people fundraising for their friend's family on Kickstarter - it's known as being a hub for products. Venmo's s

Most of the value is in the site. You don't see people fundraising for their friend's family on Kickstarter - it's known as being a hub for products. Venmo's situation is also different, since they use ACH to move money (very cheap). GoFundMe might accept credit cards, which means there are industry standard processing fees of roughly $0.30 + 2.9%. (It's in best interest for GoFundMe, Tilt, etc. to push users towards debit card payments since the associated fees are lower.)