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Except it isn't counter-intuitive at all, even to undergraduate economists. All the interesting economic decision activity takes place at the margin, efficienc
by SixSigma 11y ago
Except it isn't counter-intuitive at all, even to undergraduate economists.
All the interesting economic decision activity takes place at the margin, efficiency improvements move the margin and the unprofitable becomes profitable.
It's not even paradoxical.
- SilasX 11y agoBut it's extremely counterintuitive to the general public, which favors energy efficiency mandates (even more than energy taxes or cap-and-trade) as a means to reduce energy usage, without realizing that such measures may actually increase energy consumed, while leaving you with worse products.