Not to discount the OP's points, but this smells like the tech industry equivalent of your worst Facebook friend—the one with a penchant for selfies with Starbu

Not to discount the OP's points, but this smells like the tech industry equivalent of your worst Facebook friend—the one with a penchant for selfies with Starbucks skinny vanilla lattes—hashtagging an inane event with "whitepeopleproblems".