They offer a service that young people use a lot, and they offer it in a way that makes the service they were using previously look like an embarrassment. I ha

They offer a service that young people use a lot, and they offer it in a way that makes the service they were using previously look like an embarrassment. I had to take a cab home from the airport a few weeks ago because my phone was dead. Not only did it cost almost twice as much as an uber would have, but the cab smelled terrible, the driver didn't know where we were going, and when we got to my house, I had to wait for five minutes while he literally made a carbon imprint of my credit card. Uber has a bunch of, yes, unpaid (in fact negatively paid!) cheerleaders because it's offering a service that people really like.