Burger King gave McDonald's a run for its money sometime back in history. The person to "stop" Facebook will recognize that to beat Facebook, you can't me-too

Burger King gave McDonald's a run for its money sometime back in history. The person to "stop" Facebook will recognize that to beat Facebook, you can't me-too Facebook, and you have to provide something that Facebook can't duplicate either. Burger King offered a product that they touted as more sophisticated than the kiddie-image McDonald's. When McDonald's tried to follow suit, they fell flat on their face. That said, I think there's more to be done in the social networking space than mere marketing differences. Twitter was just the first and probably simplest example of what you can do once you get away from the traditional count-my-friends social networking model.