For a lot of the companies I see, it's not that they don't advertise enough... It's that they're selling a solution to a problem that nobody is rushing to solve

For a lot of the companies I see, it's not that they don't advertise enough... It's that they're selling a solution to a problem that nobody is rushing to solve. Other factors come in of course, such as: bad advertising, bad product, poor social media representation, bad SEO, bad service, bad management, bad whatever. From my perspective though, I just see lots of companies selling solutions to problems I never thought of looking for a solution to. It takes some really, really good advertising and a good product to overtake that burden.