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That was a nice marketing video. However they didn't show it actually working aside from it just staying in one place without falling over.

• ansible 11y ago
  Yeah, I was laughing at that. The dude starts to step on the board, and then the video cuts out. I guess we don't get to see him fall off almost immediately. What was the point of all this again?
  • wmeredith 11y ago
    It's a teaser. Seeing what happens after he steps on the board is what they're explicitly trying to generate interest around.
    • etrautmann 11y ago
      couldn't disagree more. You see it dip just enough to seem like it won't work, and then the video cuts out. I was left thinking the entire thing was laughably ineffective, even under the constraints of magnets in the ground and liquid nitrogen cooling.
      • oldmanjay 11y ago
        Very few marketing efforts target the tirelessly cynical as a matter of principle.