Wow, this really rang true with me: "It's not that I'm altruistic. I'm sacrificing nothing. I've just learned what makes me happy. And doing it this way made m

Wow, this really rang true with me: "It's not that I'm altruistic. I'm sacrificing nothing. I've just learned what makes me happy. And doing it this way made me the happiest." I often think about how this mentality equates to business. For example, we generally think about business profit growth as healthy, but what if a business is sustainable, does not grow in profits but can somehow grow "happiness" with customers, investors, employees, etc. In a sense the business is not necessarily being altruistic, it's just recognizing what makes people more dedicated to the business. When thinking about Zappos I generally wonder if this wasn't their strategy for many years.