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Zappos.com Sells 6-30% More Merchandise When Accompanied By Video Demos
- danielhodgins 17y agoMakes sense - people still buy from people, and entertainment is always good. As Seth Godin notes, you have to "Sell what people are buying". Most of the time, people aren't buying the product, they are buying a feeling. They want to be entertained, and to just 'feel good'. In this case, having employees create simple, quirky videos instantly differentiates Zappos from competitors, and makes customers feel good, thus making them more receptive to buy. I will be using more video on our site after seeing the 6-30% lift in sales at Zappos. Thanks for sharing!