3 ms·
It seems like the mass amount of money dumped into alternative advertising models is increasingly pushing the 'Attention Economy'[1]. Video games designed by be
by nosuchthing 11y ago
It seems like the mass amount of money dumped into alternative advertising models is increasingly pushing the 'Attention Economy'[1]. Video games designed by behavioral psychologists to be addicting, compulsive, and time consuming [2].
Advertising IS attention economics, but now it's being said we're reaching peak advertising and that the attention of the masses is saturated.
Amazon recently begin experimenting with paying writers based upon feedback of single pages being viewed long enough. [4]
I could only hope for the money previously allocated to garner everyone's attention for brand recognition may now be channeled into further product development and research, as it's becoming harder to rely solely on brand name identity with easier access to information on alternative products and review websites like anandtech or thewirecutter. Although I have a hunch much of that development will be into building more invasive advertising and attention economy games - [5]
[1] https://en.wikipedia.org/wiki/Attention_Economy https://en.wikipedia.org/wiki/Attention_Economy
[2] http://www.theguardian.com/technology/2014/may/21/candy-crush-angry-birds-psychology-compulsive-casual-games-mobile-flappy-birds http://www.theguardian.com/technology/2014/may/21/candy-crus...
[3] http://www.nytimes.com/2012/04/08/magazine/angry-birds-farmville-and-other-hyperaddictive-stupid-games.html?_r=0 http://www.nytimes.com/2012/04/08/magazine/angry-birds-farmv...
[4] https://kdp.amazon.com/help?topicId=A156OS90J7RDN https://kdp.amazon.com/help?topicId=A156OS90J7RDN
[5] https://vimeo.com/14533403 https://vimeo.com/14533403
[6] http://pastebin.com/jJZVxfRm http://pastebin.com/jJZVxfRm