>Today’s consumers are spending over 85 percent of their time on their smartphones using native applications, >but the majority of their time – 84 percent – is

>Today’s consumers are spending over 85 percent of their time on their smartphones using native applications, >but the majority of their time – 84 percent – is spent using just five non-native apps they’ve installed from the App Store. So...They spend 85% of their time in native apps and 84% of their time in non-native apps from their respective app marketplace? I'm guessing they're using native/non-native in two different ways in the same sentence (native vs web apps and non-native vs "stuff that came installed on their phones". Still kinda confusing. > Those five apps will vary from person to person. For some, their top five could include social media or gaming, while others may spend more time in instant messaging. Is that like saying I spend 84% of my time on my desktop computer running programs that didn't come with the OS but that I typically use just five programs the most? I guess I just assumed that's the norm for a lot of people. I could say that at work, I spend 84% of my time using Firefox, Outlook, Premiere Pro, Photoshop, and Pidgin. For someone else, it could be a different 5 programs. What's the takeaway though? That people spend most of their time using programs that don't come installed with the OS? That we tend to use a handful of programs the most but keep a bunch of others installed for less common tasks? It would seem to me that this has been the norm for computing devices for a while unless I'm missing the point completely.