If you start along that road who do you trust. Many organisations now collect data on their customers: loyalty cards are a good example. That is before you ge

If you start along that road who do you trust. Many organisations now collect data on their customers: loyalty cards are a good example. That is before you get to public organisations. You'd have to be a hermit for data not to be collected on you and to be sold. Do you just object because some companies make it their primary revenue stream or because it's obvious?