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The logo seemed like a good place to start. Look up "hipster ribbons" and "hipster arrows" and "hipster fonts" and you can find the rest of the pieces that make
by Gracana 11y ago
The logo seemed like a good place to start. Look up "hipster ribbons" and "hipster arrows" and "hipster fonts" and you can find the rest of the pieces that make up their style. They've got a complete implementation of a popular formula; it's nicely done but it's far from unique.
- smacktoward 11y agoA better place to look is their video ads, which have gotten quite a bit of viral traction: https://www.youtube.com/user/DollarShaveClub https://www.youtube.com/user/DollarShaveClub The DSC business model is really simple: take a no-name commodity product (Dorco razor blades: see http://lifehacker.com/5903771/forget-dollar-shave-clubbuy-the-same-high-quality-razors-for-a-third-of-the-price http://lifehacker.com/5903771/forget-dollar-shave-clubbuy-th...), wrap it in very-social-sharing-friendly marketing, charge three times as much. Boom, you make enough money to cover the costs of the marketing and then some.