Maybe it should be expected from any article claiming a revolution, but the first 15% or so seems nothing but strawmen placement. The most egregious one is the

Maybe it should be expected from any article claiming a revolution, but the first 15% or so seems nothing but strawmen placement. The most egregious one is the entire base of the article, that we aren't making significant progress in making batteries cheap enough. While I would certainly love to see more progress, this is utter nonsense. According to http://cleantechnica.com/2013/07/08/40-drop-in-ev-battery-prices-from-2010-to-2012/ http://cleantechnica.com/2013/07/08/40-drop-in-ev-battery-pr..., EV batteries were over $1000/kwh in 2010, and then ~$650 in 2012. According to links in other comments, it's now near $300. This lines up with a fairly consistent drop in price of 22.5% every year. So what does this revolution consist of? 30% cheaper batteries in two years when it's available, on top of existing progress. So not bad, but also not particularly revolutionary. The other irritating strawman relates to the second point of the article. The suggestion that product improvements these days are always based on innovation in the product itself, rather than how it is manufactured. Apple's entire product line at this point is reliant on manufacturing innovation. No other company can produce such impressive pieces of technology at those prices. They do many other things right, but their position at the top is based on manufacturing more than anything.