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"Dubin claims Dollar Shave Club accounts for 7 percent of all razor cartridge sales in the U.S." I find this hard to believe given that I don't know anyone per
by babl-yc 11y ago
"Dubin claims Dollar Shave Club accounts for 7 percent of all razor cartridge sales in the U.S."
I find this hard to believe given that I don't know anyone personally who uses it. But if that's really the case, it's not as absurd given that Gillette was bought for $52 billion in 2005.
http://recode.net/2015/06/21/dollar-shave-club-raises-75-million-investment-to-own-mens-lives-inside-the-bathroom/ http://recode.net/2015/06/21/dollar-shave-club-raises-75-mil...
http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aA.latPQBrlA http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aA.la...
- Steko 11y agoI'm curious, for how many of your (say) 10 closest friends do you know where they buy their razors? For me I'm going with one; I know one friend who swears by his electric and although I'm sure he also has some sort of low tech option it almost certainly isn't DSC.
- babl-yc 11y agoYou're right, it'd be strange if I did. However, given that they have a referral program I would have expected a bit more buzz for 7% market share. http://www.dollarshaveclub.com/faqs#/faq11 http://www.dollarshaveclub.com/faqs#/faq11
- pionar 11y agoI don't think so. The inverse, 93% of razor cartridges, aren't from them. So you're far more likely to not even have one friend who uses them.
- patmcguire 11y agoThey must be resonating with some group that doesn't really overlap with the HN crowd... I've not seen any advertising other than the original YouTube video.
- dangrossman 11y agoThey advertise on TV, nationally. I've seen the commercials. They also advertise heavily on Facebook.