I read somewhere, and I can't find it now, that amazon had an internal name for 1-click ordering. It was something akin to the money printer. You may be an an

I read somewhere, and I can't find it now, that amazon had an internal name for 1-click ordering. It was something akin to the money printer. You may be an anomaly, but I think the evidence is quite clear that lowering purchasing friction results in a lot more purchases.