4 ms·

I have given the side eye to all of the "Shop right in the app!" functionalities that have rolled out in the past year although I'm the first to admit that I'm

I have given the side eye to all of the "Shop right in the app!" functionalities that have rolled out in the past year although I'm the first to admit that I'm not the type of person to randomly want to buy things that are slapped up on my newsfeed. I purchase probably 90-95% of my online stuff from Amazon and cannot see anything changing that, especially when I can go to Amazon, look at tons of reviews (and I read the reviews on everything before buying, whether it's $15 or $1500), buy with 1 click, know it's going to be at my house in less than 48 hours, and know that there's a rock-solid return policy that goes along with it. I don't see the advantage of shopping from Twitter or FB or Pinterest, although again I'm not exactly their target demographic. Are they hoping to prey on teenagers and bored housewives with too much money to burn?

MichaelGG 11y ago
Yeah that's the big question eh? The obviously "best" solution is integrating with Amazon and calling it a day. But they can't do that, since Amazon's a competitor. It's almost as if they need a Shadow Amazon that isn't competing with them. Then they could integrate all properly. Shopping on 3rd party sites is so horrible. "Oh, wow, free ground shipping... great." And I get to confirm my CC info once more for kicks. And worry they aren't gonna go out of their way to make my one-off $9 purchase right if anything goes wrong. I often pay 2x more to buy something on Amazon than deal with other vendors.
hammock 11y ago
Reviews, free or fast shipping, and return policy are table stakes for ecommerce these days. If you don't have all of that you're doing it wrong. The buy button will conceivably offer that as well as (obviously) one-click purchases- making it a viable competitor to Amazon.
ThomPete 11y ago
I think it will work with other types of products than the physical ones. Like events, digital assets etc.
x0x0 11y ago
I read somewhere, and I can't find it now, that amazon had an internal name for 1-click ordering. It was something akin to the money printer. You may be an anomaly, but I think the evidence is quite clear that lowering purchasing friction results in a lot more purchases.
gopi 11y ago
True it will not work for most products but will work for fashion and clothing which Amazon lags bigtime.

MichaelGG 11y ago

Yeah that's the big question eh? The obviously "best" solution is integrating with Amazon and calling it a day. But they can't do that, since Amazon's a competitor. It's almost as if they need a Shadow Amazon that isn't competing with them. Then they could integrate all properly. Shopping on 3rd party sites is so horrible. "Oh, wow, free ground shipping... great." And I get to confirm my CC info once more for kicks. And worry they aren't gonna go out of their way to make my one-off $9 purchase right if anything goes wrong. I often pay 2x more to buy something on Amazon than deal with other vendors.

hammock 11y ago

Reviews, free or fast shipping, and return policy are table stakes for ecommerce these days. If you don't have all of that you're doing it wrong. The buy button will conceivably offer that as well as (obviously) one-click purchases- making it a viable competitor to Amazon.

ThomPete 11y ago

I think it will work with other types of products than the physical ones. Like events, digital assets etc.

x0x0 11y ago

I read somewhere, and I can't find it now, that amazon had an internal name for 1-click ordering. It was something akin to the money printer. You may be an anomaly, but I think the evidence is quite clear that lowering purchasing friction results in a lot more purchases.

gopi 11y ago

True it will not work for most products but will work for fashion and clothing which Amazon lags bigtime.