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It looks to me like this reasoning is laughable. It looks like the same reasoning as when the major are counting every single pirated song as a "missing sale".
by Joky 11y ago
It looks to me like this reasoning is laughable. It looks like the same reasoning as when the major are counting every single pirated song as a "missing sale". Like if it would have translated in a sale otherwise...
The three months free period is intended to make the amount of paid customer bigger after the three months, so you have to account for that (and you don't).
I don't know what is the predicted impact of the three months on the subscription numbers, but let's imagine you would have a two times faster market penetration. After a year you would have 3 months free and then 9 months with double amount royalties, compared to 12 months single royalties.
- FireBeyond 11y agoSo you do make a valid point, but I think your estimation of the impact is vastly overrated, too. Number of users who will pay for Apple Music with no trial or a 1 month trial (as per Spotify, Rdio, et al) = x, Number of users who would not pay for Apple Music with no trial but will after a 3 month free trial = 2x? Doubtful. I think the order of magnitude in people for whom the three month trial is in the order of single digit percentages, at most (because I'm sure other music services have A/B tested this). "1 month vs 3 month trial" is not revolutionary nor out of left field, and I can guarantee if the there was a 100% increase in customer base by Spotify offering a three month trial, they would be doing that right now.