I said the primary user, not the ONLY user. TV, search engine results, magazines, news papers, radio, pretty much anything that's ads support has two (maybe mo

I said the primary user, not the ONLY user. TV, search engine results, magazines, news papers, radio, pretty much anything that's ads support has two (maybe more) users. Primary is the advertisers since they actually pay for things, and secondary is the viewers. The delicate balance is satisfying the viewers while also satisfying the advertisers. Networks cancel shows not because nobody watches them, but because nobody will advertise on them, and they sure as hell don't care if the viewers who do watch it want to keep watching. Just ask Joss Whedon. :-)