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The only brilliance in the PR here is the speed with which Apple moved to avoid looking like the richest company in the world screwing over struggling artists g

The only brilliance in the PR here is the speed with which Apple moved to avoid looking like the richest company in the world screwing over struggling artists globally. Never going to win that one. I suspect Taylor had back channelled her displeasure and only went public when Apple took too long/didn't agree. So they had time to crunch the numbers and think it through and moved quickly once it hit the public arena.

_nedR 11y ago
What is sad here, is that in this case the "struggling artist" is Taylor Swift (more likely the record company she is associated with), and that was probably the only reason why Apple actually bothered to do anything about it. Based on Apple's treatment of developers I can imagine how Indie artist's concerns fare in Apple's consideration. Here is an article about this same issue which was raised by an indie artist a couple of days ago (http://www.macrumors.com/2015/06/19/apple-not-coercing-indie-artists-apple-music/ http://www.macrumors.com/2015/06/19/apple-not-coercing-indie...) But yes that is part of the brilliance of Apple PR.
- delecti 11y ago
  Part of the point of her letter was that she wasn't a struggling artist, but instead was putting her foot down in the name of the actual struggling artists who couldn't afford to stand up to a giant like Apple. I suspect you haven't read Taylor Swift's letter, and I suggest you do. It's fairly short.
  - _nedR 11y ago
    Oh, In that case, its that PR stunt thing :) Ok. I have read the letter. But my original point still stands. The only reason Apple bothered to do anything was because Taylor Swift said it. To come to your point. I don't completely buy the whole "Think about the indie artists!" angle either. She herself says that pretty much everyone she spoke to in the industry (she used the word "social circle") was displeased with Apple's system. I am pretty sure there is self-interest involved. I am also positive her record label is happy with the new arrangement as well.

_nedR 11y ago

What is sad here, is that in this case the "struggling artist" is Taylor Swift (more likely the record company she is associated with), and that was probably the only reason why Apple actually bothered to do anything about it. Based on Apple's treatment of developers I can imagine how Indie artist's concerns fare in Apple's consideration. Here is an article about this same issue which was raised by an indie artist a couple of days ago (http://www.macrumors.com/2015/06/19/apple-not-coercing-indie-artists-apple-music/ http://www.macrumors.com/2015/06/19/apple-not-coercing-indie...) But yes that is part of the brilliance of Apple PR.

delecti 11y ago
Part of the point of her letter was that she wasn't a struggling artist, but instead was putting her foot down in the name of the actual struggling artists who couldn't afford to stand up to a giant like Apple. I suspect you haven't read Taylor Swift's letter, and I suggest you do. It's fairly short.
- _nedR 11y ago
  Oh, In that case, its that PR stunt thing :) Ok. I have read the letter. But my original point still stands. The only reason Apple bothered to do anything was because Taylor Swift said it. To come to your point. I don't completely buy the whole "Think about the indie artists!" angle either. She herself says that pretty much everyone she spoke to in the industry (she used the word "social circle") was displeased with Apple's system. I am pretty sure there is self-interest involved. I am also positive her record label is happy with the new arrangement as well.