What I took from the article was that this just isn't going to make enough money for them to deal with it. Iterating gets expensive, fast. And apparently they'

What I took from the article was that this just isn't going to make enough money for them to deal with it. Iterating gets expensive, fast. And apparently they're not making back the money they put in. I think that's fair. There's a limit to how much you should have to spend to entertain other people if they're not (collectively, after expenses) paying you.