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While I don't know how orchestrated this might have been, it's interesting that Apple seemed to cave to Taylor Swift's letter immediately, whereas Spotify basic

While I don't know how orchestrated this might have been, it's interesting that Apple seemed to cave to Taylor Swift's letter immediately, whereas Spotify basically told her that she's welcome back whenever she changes her mind. Apple had to know that Taylor Swift would be pretty on top of this, since she had already made her feelings known about the lack of compensation for streaming music (when she pulled her songs from Spotify).

dhagz 11y ago
Well it works out for Apple, they now look like the company that will fight to keep one of the most popular artists on their platform, and in turn work to make the best deal possible for independent musicians. Never mind if they actually care, it's all about appearances.