Or just journalistic naivete and laziness of not thoroughly researching a sector. It looks like the author normally covers consumer technology, so she probably

Or just journalistic naivete and laziness of not thoroughly researching a sector. It looks like the author normally covers consumer technology, so she probably doesn't know much about the agriculture or GPS industries. I would give her the benefit of the doubt of not knowing (which in journalism isn't really an excuse), but either way it's bad journalism.