I have very simple advice: Get people using your product and ask them what they like/dislike about it. I wouldn't try and compete in the messaging space as it i

I have very simple advice: Get people using your product and ask them what they like/dislike about it. I wouldn't try and compete in the messaging space as it is saturated. In enterprise there is Slack and Hipchat, and in the consumer space there are so many I won't name them. You can stay in communication, but change your product a bit: > Provide simple encrypted messaging, like GPG but for people who have no desire to manage their own keys/ aren't tech savvy. This could work if you want to stay in enterprise. > Target things regionally. Maybe you can provide a product that works better in Russia than Slack or use some advantage of knowledge of the culture to make a great product for a specific region. You really need to be out talking to customers and potential customers. I don't think making a simple messaging app will work in this market, you need to find a competitive advantage. You only find this by knowing it already or talking to customers. edit: or you could pivot into customer support chat communication.