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This. It's highly unlikely that some SVP would respond so swiftly (no pun intended) to a pop star.
by doppp 11y ago
This. It's highly unlikely that some SVP would respond so swiftly (no pun intended) to a pop star.
- kincardine 11y agoI think it's more unlikely that a change in business model would happen so quickly. Given public presence and the way they are steering Apple Music, the personal response - regardless of planning - is less surprising.
- crusso 11y agoI would give the edge to this being a PR ploy, but then again, I'm sure that Apple had different financial models on the table when they were building this product. They might have been going with the "shared risk" model of free up front play, but bigger payouts to the artists on the subscriptions - but still had their "Apple takes the risk" on the front end, then payouts are smaller on the back end. Then when artists grumbled about the shared risk model, they kicked in with the alternative model.
- jusben1369 11y agoI think both of you might be over-estimating what's required to say "Ok actually we're going to meter free trials too just like paid accounts and pay out royalties equally irrespective of account type" Technology wouldn't be difficult and cash isn't an issue.
- tptacek 11y agoEddie Cue is the public point person at Apple for Apple Music; he's the person most likely to respond to a concern about the service.
- doppp 11y agoI know.
- _nedR 11y agoI am pretty sure that the SVP was on a conference call with a dozen Record company SVPs, one of whom said "You wanna go nuclear on this! There you go, We sent a tweet through Taylor's account" edit : typos
- smackfu 11y agoThat pop star has 59.3M Twitter followers.