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Apple Gets: Credit for throwing artists a bone. / Extended publicity for their new music service. / Credit for pleasing TS who has a lot of fans who would also
by josefresco 11y ago
Apple Gets:
Credit for throwing artists a bone. / Extended publicity for their new music service. / Credit for pleasing TS who has a lot of fans who would also be good customers for Apple
TS Gets:
Publicity / Sales for her new album / Credit for sticking up for artists
Seems like a win-win for both parties. I doubt the revenue lost would have been significant. Anyone have numbers?
- kincardine 11y agoOh, absolutely. This is freebie PR for everyone involved. What I meant to imply is that the PR is only valuable because it is a musician with the brand value (and public presence) of Taylor Swift. And, what I mean by that is that if smaller brand musicians complained (as I think would have been inevitable) nothing would change until a larger brand also complained (which would also have been inevitable).
- d_theorist 11y agoIt seems like you're assuming this was reactive? Seems far more likely that this exchange was orchestrated between Apple and TS.