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This article is giving credit to a market leader, but I'm pretty sure there were a number of GPS technology companies and precision ag startups that were workin
by bsbechtel 11y ago
This article is giving credit to a market leader, but I'm pretty sure there were a number of GPS technology companies and precision ag startups that were working on automating farm equipment first. John Deere has many times been a late adopter in terms of technology, waiting to see what pans out in the market, then relying on the penetration of their dealer network to distribute proven technologies to a much wider audience.
- JamisonM 11y agoYes, this a ridiculous PR puff-piece. JD saw something coming and got into the business along with a bunch of other companies. There are a lot of competing GPS technology companies that make products just as good if not better and sell well in the absence of the advantages that JD had from the start. Hemisphere GNSS, whose (Outback) products I use, has a superior product in my opinion and started a few years before Deere got interested in the business at all.
- bsbechtel 11y agoOr just journalistic naivete and laziness of not thoroughly researching a sector. It looks like the author normally covers consumer technology, so she probably doesn't know much about the agriculture or GPS industries. I would give her the benefit of the doubt of not knowing (which in journalism isn't really an excuse), but either way it's bad journalism.
- mavhc 11y agoTrue of 99% of journalism, you know if you read articles about your field of expertise how wrong they are, they're just as wrong about everything else.