To be fair to the gruan, they are not fussed about profits. They are financed by a trust arrangement, subsidized by other publications they own. They make a hug

To be fair to the gruan, they are not fussed about profits. They are financed by a trust arrangement, subsidized by other publications they own. They make a huge loss every year. Hasn't stopped them becoming a kind of glossy magazine for narcissists though. I guess the data showed that buzzfeed was stealing their clicks.