That's just silly. Apple doesn't need to do anything like that as they already have millions of captive eyeballs on their iOS devices. As soon as they put a nic

That's just silly. Apple doesn't need to do anything like that as they already have millions of captive eyeballs on their iOS devices. As soon as they put a nice big icon on the home screen, they'll have an audience. Case in point: a mere six months after it launched, iTunes Radio had more listeners than Spotify: http://www.cnet.com/news/itunes-radio-now-third-most-popular-streaming-music-service/ http://www.cnet.com/news/itunes-radio-now-third-most-popular... Once they unify everything under Beats & iTunes Radio and make it an in-your-face feature of iOS, they'll have all the visibility they need. No reason to engage in some weird false-flag PR campaign like you describe.