This point of view, written by someone over 50, ignores the fact that many baby-boomers still want to see themselves the same way they did in their 20s and 30s,

This point of view, written by someone over 50, ignores the fact that many baby-boomers still want to see themselves the same way they did in their 20s and 30s, making the advertising nearly as effective on them. At the very least, the data is not showing that they are being driven away by the advertising, and it is not showing that anyone is more effective with baby-boomers by specifically targeting them with campaigns that would not be effective with millennials.