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Actually not that surprising, Taylor Swift was featured heavily in Apple's promo video (first album art featured), so clearly contracts were in place. TS was Ap
by c-slice 11y ago
Actually not that surprising, Taylor Swift was featured heavily in Apple's promo video (first album art featured), so clearly contracts were in place. TS was Apple's secret weapon and could be a key differentiator from Spotify. (TS has no music on Spotify.) I think TS was in a really good bargaining position. If she had pulled out, it would have been a big loss for Apple Music. Smart Move.