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This is a real problem for Toyota. They created the entire Scion brand to attract young people because the average age of a Toyota owner is getting pretty high
by MCRed 11y ago
This is a real problem for Toyota. They created the entire Scion brand to attract young people because the average age of a Toyota owner is getting pretty high. And what's happened? A lot of the Scions are being bought by cheapskate "oldsters" (like me) who know it's made by Toyota and want the low end. (Alas, I didn't buy a Scion this time around but I sure looked at them a lot.)
- Retra 11y agoThe only message I ever really got from Scion marketing is "CHEAP."
- MCRed 11y agoI don't know what are you are, but when I was 18-26 that message was very appealing to me!
- analog31 11y agoAmusingly, a Scion is what I got. The year that I bought it, Toyota was selling the Yaris in Canada but not in the US. From what I could tell, the Corolla, Yaris, and Scion, were all cut from the same cloth. I did look at other makes too, but the Scion was priced to move. A minor selling point was that Scion's options were all dealer-installed, meaning I could have a stripped down model without waiting for one, or having to haggle. I think that I may have bought the cheapest new car on the market at the time. My only gripe is that it's noisy when driving at highway speeds, something that I don't do very often.