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It's a marketing channel. You pay real costs to provision and support free users so that some of them will become paid users. It only works if there is a high
by gridspy 11y ago
It's a marketing channel. You pay real costs to provision and support free users so that some of them will become paid users.
It only works if there is a high enough proportion of conversions to paid.
- peteretep 11y ago> It only works if there is a high enough proportion of > conversions to paid. That is additionally what makes it a viable business. Loss-leaders are nothing new, in any industry, despite the cute name of "freemium".