Well, I agree on your last point, but not really on all others. Independently on your strategy, you'll go to events, you'll meet people, you'll hopefully have

Well, I agree on your last point, but not really on all others. Independently on your strategy, you'll go to events, you'll meet people, you'll hopefully have press or in general other people referring your project/biz. My "rules" come from my experience of being an Italian -i.e. not mother tongue- in San Francisco, with a company called Theneeds, that originally we wanted to write as "theneeds" all lower case. Plus, I have a countless list of examples of sites/projects I couldn't find because of absurd name choices.